Lumen Technologies is driving alignment between sales and marketing to fuel growth

Joey Penick, VP Field Marketing, Lumen Technologies

Mellanie Webb, Director Sales Operations, Lumen Technologies

Brett Theis, CMO, Anaplan

Learn how cross-functional partnerships are creating operational efficiencies and driving reliable growth for a global telecommunications provider. This session showcases how marketing and sales operations leaders are teaming up to harness AI-powered account segmentation and Anaplan’s Predictive Insights, enabling them to reimagine territory and quota planning processes across their sales operations teams. By combining efforts, these teams are driving transformation and alignment across their revenue functions.