Philips is mastering sales compensation and taking on GTM transformation

Prasad Varahabhatla, Sr. Director, Sales and Data Operations Leader, Philips

Hear from a health technology leader who used to operate in a reactive mode resulting in manual, delayed processes, frustrated salespeople, and processes that didn’t scale. To grow, they needed to transform their sellers’ experiences, build process maturity, and support the new go-to-market models their growing, diversifying business needed. They started their efforts with incentive compensation management and methodically expanded their connected revenue approach in Anaplan to include territory planning, quota planning, seller KPIs, and more. In this session, hear what this company learned from their transformative experience across GTM teams and how you can apply their best practices to your organization.